UMF™ represents the gold standard for New Zealand mānuka honey quality assurance — comprehensive, independently certified, and globally recognized. It guarantees the potency, authenticity, shelf life, and freshness of mānuka honey for producers, brands, and consumers worldwide. No other standard offers the same level of independent verification, ensuring that every jar of mānuka honey bearing the UMF™ trademark delivers the strength and purity consumers expect and deserve.

Every product with the UMF™ mark must meet the rigorous quality, grading, and rating standards set by the Unique Mānuka Factor Honey Association (UMFHA).

About UMFTM

The Four Quality Factors that Matter in Mānuka Honey

MGO FOR POTENCY

Methylglyoxal (MGO) is the primary compound responsible for the antibacterial properties of golden mānuka honey and serves as a key indicator of its potency. The higher the MGO level, the greater the concentration of this bioactive compound, resulting in stronger antibacterial effects.

The UMF™ (Unique Mānuka Factor) guarantee ensures that mānuka honey bearing the UMF™ mark contains verified levels of methylglyoxal and other unique markers, confirming its authenticity, quality, and therapeutic activity.

DHA FOR SHELF LIFE

Dihydroxyacetone (DHA) is a naturally occurring compound in mānuka honey that gradually converts to methylglyoxal (MGO) over time. The higher the DHA content, the longer the MGO levels are sustained, preserving the honey's antibacterial potency. To achieve UMF™ certification, mānuka honey must contain a minimum of 70 mg/kg of DHA, ensuring it maintains its therapeutic quality and strength over time.

LEPTOSPERIN for AUTHENTICITY

Leptosperin is a naturally occurring compound found in high concentrations in mānuka flower nectar and in smaller amounts in some myrtle relatives. Its presence and concentration, which cannot be artificially replicated, confirm the authenticity of mānuka honey. Laboratory research shows that leptosperin has anti-inflammatory properties that become more potent as the UMF™ rating increases.

HMF FOR FRESHNESS

Hydroxymethylfurfural (HMF) is an organic compound that forms when sugars, particularly fructose, break down due to excessive heat or prolonged storage. The UMFHA tests HMF levels to ensure that mānuka honey has not been overheated or improperly stored. Low HMF levels indicate that the honey retains its natural properties and bioactive compounds, ensuring it meets the high quality standards you expect from your trusted supplier.

New Zealand has zero honey imports, which means UMF™ certified honey contains no adulterants. In fact, all retail products with the quality mark are traceable to independent UMFHA licensed suppliers and producers. This unparalleled assurance system applies strict product standards and testing protocols to confirm the traceability, purity and product quality of authentic 100% New Zealand mānuka honey, so that you know what you’re buying is genuinely produced, packed and sealed in New Zealand.

UMF™

4 Factor Test

MGO Leptosperin DHA HMF
UMF 6+

STANDARD PURPOSE

115MGKG
Potency
>100MGKG
Authenticity
150MGKG
Shelf life
<40MGKG
Freshness
UMF 10+

STANDARD PURPOSE

261MGKG
Potency
>150MGKG
Authenticity
250MGKG
Shelf life
<40MGKG
Freshness
UMF 15+

STANDARD PURPOSE

512MGKG
Potency
>200MGKG
Authenticity
400MGKG
Shelf life
<40MGKG
Freshness
UMF 20+

STANDARD PURPOSE

826MGKG
Potency
>200MGKG
Authenticity
500MGKG
Shelf life
<40MGKG
Freshness
UMF 25+

STANDARD PURPOSE

1197MGKG
Potency
>200MGKG
Authenticity
500MGKG
Shelf life
<40MGKG
Freshness

UMFTM Licenced

NZ Native Honey Products: UMFHA certified member.

The Unique Mānuka Factor Honey Association (UMFHA) independently tests and certifies every batch from New Zealand Native Honey Products - and its other 150+ members - ensuring customers get quality, authentic honey that meets their needs.

Only beekeepers, processors, marketers and exporters who meet UMFHA’s strict standards for purity, potency and quality are licensed to use the UMF™ quality mark and rating.

ENTER THE BATCH CODE TO CHECK AUTHENTICITY.